Provision of Products
and Services Based on
Appropriate Representation
In the products and services provided by the Bandai Namco Group, we strive to use accurate and easy-to-understand language that does not pose a risk of misidentification or misrepresentation. As a corporate group that handles a wide variety of products and services, we are making efforts to ensure responsible and appropriate representations.
Initiatives for Ethical Representation
Collect and share information on ethical representation within the Group
The Bandai Namco Group has formulated the Bandai Namco Group Ethical Representation Policy containing the Group’s shared recognition of ethical representations in order not to impede the sound growth of young people and to respect the emotions of all stakeholders.
In fiscal 2018, we established the Group Ethics Working Group under the Group Sustainability Subcommittee. This working group consists of relevant persons in charge of business management companies and is responsible for collecting the latest information on ethical language and considering and proposing matters related to the Group’s ethical representations. In addition, we host a regular round-table discussion involving persons in charge of domestic Group companies in order to share the latest information on ethical language and strive to share this information within the Group. In this manner, the Group is working closely together in this area.
Conduct in-house training on representation
All Bandai Namco Group companies check to ensure the language used for all products and services they provide is appropriate prior to their release.
In addition to in-house checks, we are fortifying our checking system by collaborating with external experts in specific fields. We are also actively working to foster a sense of ethics by holding various study sessions for employees and distributing email newsletters for employees.
In recent years, Group companies are holding training sessions aimed at teaching the latest Internet literacy, such as the nature of flaming on social media and how to address it by type. They also strive to select responsible representations when disseminating all forms of information.
Minimizing the impact on young people by complying with the Age Rating System for video game software
Bandai Namco Entertainment is a member of the Age Rating System administered by the Computer Entertainment Rating Organization (CERO), out of consideration for the impact on young people from the diversification of game content and expressions that accompany technological advances and the expansion of user age groups. By displaying age classification marks for each product and service and clarifying the target age of the content included, we are thoroughly managing our products and services so that customers can enjoy them with peace of mind.
