Provision of Products
and Services Based on
Appropriate Representation
In the products and services provided by the Bandai Namco Group, we strive to use accurate and easy-to-understand language that does not pose a risk of misidentification or misrepresentation. As a corporate group that handles a wide variety of products and services, we are making efforts to ensure responsible and appropriate representations.
Initiatives for Ethical Representation
Collect and share information on ethical representation within the Group as well as conduct training
The Bandai Namco Group has formulated the Bandai Namco Group Ethical Representation Policy containing the Group’s shared recognition of ethical representations in order not to impede the sound growth of young people and to respect the emotions of all stakeholders.
In fiscal 2018, we established the Group Ethics Working Group under the Group Sustainability Subcommittee. This working group consists of relevant persons in charge of business management companies and is responsible for collecting the latest information on ethical language and considering and proposing matters related to the Group’s ethical representations.
In addition, each Group company holds seminars and e-learning programs for employees to promote appropriate ethical representations.
Minimizing the impact on young people by complying with the Age Rating System for video game software
Bandai Namco Entertainment is a member of the Age Rating System administered by the Computer Entertainment Rating Organization (CERO), out of consideration for the impact on young people from the diversification of game content and expressions that accompany technological advances and the expansion of user age groups. By displaying age classification marks for each product and service and clarifying the target age of the content included, we are thoroughly managing our products and services so that customers can enjoy them with peace of mind.
