Enhanced Response
to Climate Change
The frequent occurrence of extreme weather and damages and impacts on the natural environment caused by climate change poses a major risk to not only businesses but also the activities of communities around the world. Companies have a responsibility to lower CO2 emissions from their business activities and respond to climate change.
Initiatives for Content Creation
Initiatives involving THE IDOLM@STER SHINY COLORS and the Ministry of the Environment
From April to August 2023, as a collaborative initiative between THE IDOLM@STER SHINY COLORS and Japan’s Ministry of the Environment, Houkago Climax Girls, which is affiliated with 283 Productions, is the focus of PR initiatives related to plastic recycling.
Agenda 283, an in-game event scenario, utilizes regional clean-up activities. Participants implement initiatives to support nature and plastic recycling while studying and discussing the issue of plastic garbage in the oceans.
There is an educational video that publicizes the promotion of plastic reduction and recycling, with idol Rinze Morino, who was elected from among the Houkago Climax Girls members, serving as navigator.
To view the video, click the link below.
Educational video on reducing and recycling plastics
(external website available in Japanese only)
Participate with industry in the Playing for the Planet Alliance addressing climate change
Bandai Namco Entertainment is a member of Playing For The Planet Alliance established at the UN Climate Action Summit 2019. As with fiscal 2021, in fiscal 2022 we participated in Green Game Jam organized by the United Nations Environment Programme (UNEP) through the PAC-MAN smartphone game app. We held an in-game event called Play for the Forest to convey the importance of forest restoration, and we encouraged the use of the Ecosia search engine that plants trees with ad revenue from keyword searches.
In addition, Bandai Namco Entertainment America received the Jam Spirit Award* for fiscal 2023 in recognition of its participation in Green Game Jam for the third consecutive year and its contributions.
This award is presented to companies participating in the Green Game Jam that consistently incorporate reforestation efforts into their games and do not neglect to improve their level.
Mitigate environmental impacts in animation production
Bandai Namco Pictures is promoting a reduction in the amount of paper used by introducing digital drawing at its Osaka Studio and Fukushima Studio. Digitalization of animation production not only reins in the massive volume of conventional drawing papers but also allows the delivery of drawings via a network, thereby helping to reduce CO2 emissions in transport.
