Sustainability Site

Enhanced Response
to Climate Change

The frequent occurrence of extreme weather, damage, and impact on the natural environment caused by climate change poses a major risk to not only businesses but also the activities of communities around the world. Companies have a responsibility to lower CO2 emissions from their business activities and respond to climate change.

Initiatives for Content Creation

Promoting plastic recycling in collaboration with the Ministry of the Environment

From April 2023 for approximately one year, as a collaborative initiative between THE IDOLM@STER SHINY COLORS and Japan’s Ministry of the Environment, HO-KA-GO CLIMAX GIRLS, which is affiliated with 283 Productions, was the focus of PR initiatives related to plastic recycling.

Agenda 283, an in-game event scenario, features regional clean-up activities. Participants implement initiatives to support nature and plastic recycling while studying and discussing the issue of plastic waste in the oceans.

There is an educational video that promotes plastic reduction and recycling, with idol Rinze Morino, who was elected from among the HO-KA-GO CLIMAX GIRLS members, serving as navigator.

To view the video, click the link below.
Educational video on reducing and recycling plastics (external website available in Japanese only)

An image of the key visual for promoting plastics recycling initiatives featuring the HO-KA-GO CLIMAX GIRLS. A screenshot of the title of the educational video HO-KA-GO CLIMAX GIRLS’ After-School Recycling Class - Let's Learn with Rinze.
©THE IDOLM@STER™& ©Bandai Namco Entertainment Inc.

Participating in the Playing For The Planet Alliance

Bandai Namco Entertainment is a member of the Playing For The Planet Alliance established at the UN Climate Action Summit 2019. The company also participates in Green Game Jam organized by the United Nations Environment Programme (UNEP) through the PAC-MAN smartphone game app. In 2023, Bandai Namco Entertainment held the Play for the Himalayas in-game event, which communicates the importance of protecting endangered species. In addition, Bandai Namco Entertainment America received the Jam Spirit Award* for fiscal 2023 in recognition of its participation in Green Game Jam for the third consecutive year and its various contributions to the environment.

*This award is presented to companies participating in the Green Game Jam that consistently incorporate reforestation efforts into their games and seek to enhance the level of these efforts.

An image of the Play for the Himalayas in-game event. An image of the Play for the Himalayas in-game event.
PAC-MAN™ & © Bandai Namco Entertainment Inc.

Mitigate environmental impacts in animation production

Bandai Namco Pictures is promoting a reduction in the amount of paper used by introducing digital drawing at its creative rooms located in Iwaki and Osaka. Digitalization of animation production not only reins in the massive volume of conventional drawing papers but also allows the delivery of drawings via a network, thereby helping to reduce CO2 emissions in transport.

A photo of a person drawing on a digital device.
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