Enhanced Response
to Climate Change

In the Toy and Hobby Business, we created the Sustainable Design Handbook. To convey environmentally conscious design in an easy-to-understand manner, the handbook provides actual examples of products and conveys creative ideas for environmentally conscious designs. The handbook also tells the extent of CO₂ reduction from these ideas (in-house survey results) to visualize the effect of these efforts. Products that meet our internal criteria using this handbook will be able to use the certification logo as a sustainable product. The Bandai Namco Group will continue working to create sustainable products.

Bandai Namco Experience has been producing eco-friendly products called “Eco-Amusement” products since 2012. Based on the Eco-Amusement Product Requirements formulated for the company’s own arcade games sold in Japan, products that meet certain standards in evaluations using seven criteria, such as compliance with green procurement standards, power savings, and resource savings, are certified as “Eco-Amusement” products.

Furthermore, in November 2024, we raised our environmentally conscious design standards to a higher level than before, and designs now require consideration of all 3R elements: Reduce, Reuse, and Recycle. Products with particularly excellent energy-saving performance are certified as “Eco-Amusement Machine,” and the “Eco-Amusement Machine Label” will be affixed to them as proof that they are sustainable equipment.

The first Eco-Amusement Machine is the crane game CLENA GRAND. Rolled out to amusement facilities nationwide starting in December 2024, the machine consumes approximately 60% less power under normal conditions than the previous model, BIG CLENA.